Playbooks from the checkout

What we learn from 200,000 published checkouts, written up honestly.

The order bump copy that lifted AOV 34%

We looked at 12,000 checkouts with a bump enabled. The wording of the headline mattered more than the discount.

Average order value, 12,000 checkouts

Three real pricing pages from customers, rebuilt live, with the conversion numbers before and after.

Automatic tax, VAT ID collection and the two settings most sellers get wrong on their first launch.

Pause instead of cancel, smart retries and a portal buyers can actually find. Small changes, big compounding.

A start-to-finish walkthrough: product, checkout, delivery, receipt. No website required.

Idempotency keys, replay handling, ordering assumptions and the retry logic we wish everyone used.

Everything we write about is a setting you can switch on in your dashboard today.